LAST UPDATED: 13 JUN 2018
Racquet Network endeavours to be the kind of store that brands are fighting to get into. As a result, we have integrated social media and athlete sponsorship policies that are highly attractive to major brands in our industry. In all things social media we strive to be positive and constructive. Our goal is to shine a spotlight on our brands, their products and the athletes they sponsor. Above all, we try to create excitement about these things amongst our customer base.
I. BRAND PARTNERS
Not all of the brands we carry are Brand Partners. Brand Partners are brands that are at the core of what we do. With all Brand Partners, we go deep, meaning we carry a full line of their racquet sports products. We also include Brand Partners in our integrated social media and sponsored athlete programs. The following brands are considered Brand Partners.
– Tecnifibre
– Babolat
Beyond this, we have another level called Exclusive Brand Partnerships. These relationships receive our highest level of social media intensity. At present, our Exclusive Brand Partners are as follows:
– Yonex
II. GENERAL BRANDS POLICY
A. FACEBOOK POLICIES RE: BRAND PARTNERS
1. Like all relevant brands, including brands we don’t sell.
2. Like and follow Brand Partners as well as their Canadian and American subsidiaries and distributors.
3. Like and/or share images or stories from Brand Partner news feeds that feature their sponsored athletes.
4. Like and/or share media releases and announcements relevant to products and brands we sell.
B. GOOGLE+ POLICIES RE: BRAND PARTNERS
1. Add all relevant brands, including brands we don’t sell.
2. Add Brand Partners as well as their Canadian and American subsidiaries and distributors.
3. +1 and/or share images or stories from Brand Partner news feeds that feature their sponsored athletes.
4. +1 and/or share media releases and announcements relevant to products and brands we sell.
C. TWITTER POLICIES RE: BRAND PARTNERS
1. Follow Brand Partners as well as their Canadian and American subsidiaries and distributors.
2. Retweet images or stories from Brand Partner news feeds that feature their sponsored athletes.
3. Like and/or share media releases and announcements relevant to products and brands we sell.
D. LINKED IN POLICIES RE: BRAND PARTNERS
1. Post and share content relevant to our Brand Partners.
E. INSTAGRAM POLICIES RE: BRAND PARTNERS
1. Post and share content relevant to our Brand Partners.
F. TUMBLR POLICIES RE: BRAND PARTNERS
1. Post and share content relevant to our Brand Partners.
III. GENERAL SPONSORED ATHLETE POLICIES
A. FACEBOOK POLICIES RE: SPONSORED ATHLETES
1. Like and follow athletes who are sponsored by our brand partners.
2. Like and follow athletes who are active members of our network
3. Like and/or share posts in which these athletes are using equipment made by our partner brands
4. Like and/or share posts announcing their accomplishments.
5. Post congratulations for wins, birthdays and other events.
B. GOOGLE+ POLICIES RE: SPONSORED ATHLETES
1. Add athletes who are sponsored by our brand partners.
2. Add athletes who are active members of our network
3. +1 and/or share posts in which these athletes are using equipment made by our partner brands
4. +1 and/or share posts announcing their accomplishments.
5. Post congratulations for wins, birthdays and other events.
C. TWITTER POLICIES RE: SPONSORED ATHLETES
1. Follow athletes who are sponsored by our brand partners.
2. Retweet images or tweets from sponsored athletes.
3. Like and/or share tweets relevant to products and brands we sell.
E. PINTREST POLICIES RE: SPONSORED ATHLETES
1. Follow athletes who are sponsored by our brand partners.
F. TUMBLR POLICIES RE: SPONSORED ATHLETES
1. Follow athletes who are sponsored by our brand partners.
IV. GENERAL SPORTS ASSOCIATIONS POLICY
A. FACEBOOK POLICIES RE: SPORTS ASSOCIATIONS
1. Like and/or share images or stories that feature our brands or athletes.
2. Like and/or share posts about upcoming tournaments in Alberta that have events which are open to players at the intermediate level.
3. Like posts and offer positive comments.
B. GOOGLE+ POLICIES RE: SPORTS ASSOCIATIONS
1. +1 and/or share images or stories that feature our brands or athletes.
2. +1 and/or share posts about upcoming tournaments in Alberta that have events which are open to players at the intermediate level.
3. Like posts and offer positive comments.
C. TWITTER POLICIES RE: SPORTS ASSOCIATIONS
1. Post and share content that features our brands or athletes.
D. LINKED IN POLICIES RE: SPORTS ASSOCIATIONS
1. Post and share content that features our brands or athletes.
E. PINTREST POLICIES RE: SPORTS ASSOCIATIONS
1. Post and share content that features our brands or athletes.
F. TUMBLR POLICIES RE: SPORTS ASSOCIATIONS
1. Post and share content that features our brands or athletes.
V. GENERAL MEDIA POLICY
A. FACEBOOK POLICIES RE: MEDIA
1. Like all local media who cover racquet sports.
2. Like and follow media who cover our sports, brands and athletes.
3. Like and/or share posts that feature our brands or athletes.
B. GOOGLE+ POLICIES RE: MEDIA
1. +1 and/or share images or stories that feature our brands or athletes.
2. +1 and/or share posts about upcoming tournaments in Alberta that have events which are open to players at the intermediate level.
C. TWITTER POLICIES RE: MEDIA
1. Tweet and retweet content relevant to our Brand Partners and their sponsored athletes.
D. LINKED IN POLICIES RE: MEDIA
1. Post and share content relevant to our Brand Partners and their sponsored athletes.
E. PINTREST POLICIES RE: MEDIA
1. Post and share content relevant to our Brand Partners and their sponsored athletes.
F. TUMBLR POLICIES RE: MEDIA
1. Post and share content relevant to our Brand Partners and their sponsored athletes.