This article was created as a resource for club promoters who are trying to enlist the assistance of their members in the task of attracting new members. All of the articles in this series offer suggestions to club members regarding how they can help to attract new members. Club promoters are encouraged to link to it if they wish to provide suggestions to their members.
How to Add New Members to Your Club
Racquet Network has thousands of customers in Calgary and across Canada. In addition to that, we have thousands of daily readers of our blogs, newsletters, and social media channels. Compared to most racquet sports clubs, our reach is frankly enormous. We talk to people every day that your club might never be able to reach
The good news is that we use this power for good. We use our reach to help increase participation in racquet sports, especially here in Calgary, where our family owned business first got its start in 2004.
Our simple and highly effective strategy for helping clubs grow is this:
- We follow you <--> You follow us
- We like you <--> You like us
- We share your posts <--> You share our posts
- We talk about you <--> You talk about us
- We link to your website <--> You link to our website
It is astonishing to us how often customers come into our store who are completely unaware of racquet sports clubs and facilities that are practically in their backyards. We are equally astonished how often people who are aware of these clubs, are too afraid to find out what is going on there.
They often imagine the worst: expensive memberships, high-pressure sales tactics, high prices, surly members, nobody to play with and much, much worse.
By connecting with us and by networking with our staff, your club’s members help make us aware of what is happening in your club. We can tell people about all of the great things that are happening. This helps us encourage our customers to check your club out. It helps us guide potential new members your way.
Everybody understands how social searching works. You drive by a restaurant day after day and wonder if it is any good. But it is not until someone you know recommends it that you decide to check it out.
The same is true for clubs and facilities. Potential new members drive by every day, but until they hear from somebody who is enthusiastic about what happens there, they may not venture inside.
We can be that enthusiastic person. Our staff can help your club connect with new members by providing them with recommendations and referrals. If our staff know what is happening and who to talk to, we can help you grow your membership.
Once again, our very simple and highly effective strategy for helping clubs grow is this:
- We follow you <--> You follow us
- We like you <--> You like us
- We share your posts <--> You share our posts
- We talk about you <--> You talk about us
- We link to your website <--> You link to our website
In this way, we help each other and together we help grow and strengthen the sports we all love.