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Wrong Product – Right Price

It doesn’t matter what you are buying — racquets, shoes, string, accessories — price should not be your most important consideration. If it is, you will almost certainly make a poor decision.

In the past 24 hours, for example, we have had two customers make poor decisions because they had price-focused tunnel vision. One spent twice as much as she should have because she refused to consider a less expensive pickleball paddle that was perfectly suited to her needs. Another saved $40.00 but walked away with shoes that will actually detract from his on court performance and may actually lead to injury.

We understand that price has to be a consideration at some point in the purchasing process. That is completely reasonable. But it should never be a starting point.

Sports are about performance. The products that you purchase for sporting activities must not hinder or detract from your performance.

All too often, customers come into our store with the preconceived notion that expensive is good and cheap is bad. While this may be generally true (most products are priced according to their input costs), it is not always the case. Sometimes, the better option is the cheaper one.

How can you know? Come into our store and ask our experts.

Staff at Racquet Network are trained to ask questions. They want to know what level you will be playing at and the context you will be playing in. They will also want to know what problem you are trying to solve. Once they have this information, they will be able to help you select some products that fit your needs.

Often, our staff will come up with a category of products that will support your performance goals. And within that category, there will be items at different price points. At that point, price considerations become appropriate. But not before. Otherwise, you run the risk of buying the wrong product just because it is offered at the right price.

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Custom Tennis Racquets

Most people hear the words “custom tennis racquets” and they immediately think “expensive”. That’s unfortunate. What they should think is “awesome”, as in “something created specifically for me”.

Contrary to popular belief, custom tennis racquets do not cost a lot more than off-the-shelf racquets. In fact, they come in a variety of configurations at a variety of the price points from the simple and inexpensive to the elaborate and moderately expensive.

Let’s be clear. We do not gold plate our custom tennis racquets. All we do is string them, grip them and — sometimes — rebalance them. In our world, all customization really means is filling the frame with the right string for the customer. Beyond that, we are talking about a few inexpensive tweaks that improve performance without breaking the bank.

Below is a collection of custom builds we have done for our clients in recent months. If you browse through them you will see a range in prices from under $70.00 to under $300.00. Whatever your needs are, chances are good that we can custom build something for you, too.



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Smart Racquet Demo Program

Smart racquets are the hottest thing in tennis right now. Nearly everybody has one, is getting one or is thinking about getting one.

And why not? They’re fun. They connect to your phone. The give you valuable feedback and help you improve. So what’s not to like?

Granted, the price is a little steep. At $400-500 CDN, it may not be an easy purchase for a guy to explain to his wife. Before going way out on a limb like this, he probably wants to have a good idea of how he’s going to benefit from such a high end racquet purchase.

No worries, bro. That’s what Racquet Network is for. We are the experts who help you figure all of this stuff out. We’ve got your back.

Most importantly, though, we’ve also got a demo program that allows our customers to test drive smart racquets before buying them. That’s right, we let you try them before you buy them.

All you have to do is call us to set up a Smart Demo appointment with one of our technicians. They will hook you up with a demo, set you up with the app, help you pair it with your phone and give you a week to gather some data for your Babolat Play account.

Once you have some data, you will be able to decide whether or not a smart racquet make sense for you.

If you are like most people, though, you will immediately recognize the value of having “a pro in your pocket” who tracks every shot and immediately shows you what you are doing right and what, if anything, needs to improve.



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Yonex Anti-Vibration Technology

REDUCED VIBRATIONEvery racquet manufacturer deals with the issue of unwanted and potentially unhealthy tennis racquet vibrations in a slightly different way. However, most create a break in the kinetic chain somewhere between the string bed and the player’s arm in order to interrupt the vibrations before they get to the player’s elbow.

Babolat ™, for example, places a Cortex system above the handle and just below the throat on several of their high-end frames while Wilson ™goes even further by separating the racquet’s loop from the rest of the frame with their famous Triad technology.

The problem with this method is twofold. First, creating a physical break in the continuity of the frame creates an unpredictable flex point. Second, physical breaks in continuity can lead to a loss of racquet head feel or “touch” for some players.

With this in mind, Yonex ™ takes a different approach to vibration dampening in their Ezone Ai tennis racquets. Rather than creating a physical break in the frame’s continuity, they have adopted a variation on the “solid feel” technology built into their high-end badminton racquets.

First, Yonex places eight shockless grommets at the bottom of their tennis racquets. Then, to reduce vibrations even further, they fill the racquet handle with Quake Shut Gel. The result: a 50% reduction in vibrations compared to conventional tennis racquets.

To get an idea of how much of a difference this makes to players with tennis elbow, take a look at the video above and note the two bottles of water. The bottle on the right is experiencing fewer vibrations because it is sitting on pad made of Quake Shut Gel.

This approach to vibration dampening is not new to Yonex. All of their world class Japanese-made badminton frames feature Solid Feel Core technology which is virtually the same thing. By adapting this technology to tennis frames, Yonex has given the Yonex Ezone series of tennis racquets exceptional anti-vibration capabilities without breaking the kinetic chain and sacrificing frame stiffness.

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VCORE TOUR F 93 “Best Performance Frame”

YONEX VCORE TOUR F 93 TENNIS RACQUETYONEX USA MEDIA RELEASE
3 MARCH 2015

The VCORE Tour F 93 has been selected as the racquet with the best high-performance frame in Tennis Magazine’s 2015 Racquet Guide, published in its March/April issue.

Testing was comprehensive, with many samples of each racquet sent to a panel of diverse playtesters, ranging from tennis coaches, former players, and racquet technicians. With racquets strung to the respective manufacturers’ standards, playtesters examined the racquets in areas such as power, control, comfort, manoeuvrability and playability. Playtesters also received evaluations from playing partners, students and customers to form a well-rounded opinion on the racquets.

“This frame is about precision and control,” praised the review, “Nowhere was that more evident than at net, where the small head size, easy handling and superb feel at contact made for great volleying.” The slightly larger VCORE Tour F 97 also received a mention in the category of high-performance frame.

Read the full review on Tennis Tuesday here: http://issues.tennistuesday.net/02-24-2015/p/8

Members of Team Yonex ™ are seeing remarkable results with the VCORE Tour F. In the recent Dubai Duty Free Tennis Championships, rising Croatian tennis talent Borna Coric (VCORE Tour F 97, POLYTOUR SPIN) played an outstanding match against Australian Open runner-up Andy Murray, which the teenager seized in straight sets.